With a strong network of premium publishers, deep audience data and continuous optimisation, LeeadsAdProfit offers advertisers campaigns with greater impact and clear business value. At the same time, the merger creates better conditions for publishers to maximise their revenue through the company’s larger team in technology, yield management and sales.
“It’s about becoming an even better partner for both advertisers and publishers, with a continued long-term focus on creating value for our clients and partners in a market that is constantly evolving. Getting to do this together with talented and experienced colleagues is therefore truly inspiring,” says Gustav Aspegren, CEO of LeeadsAdProfit AB and former CEO of AdProfit AB.
“This is a good and important step for the entire VO2 Group. We are bringing together the market’s sharpest offering in digital ad sales for Sweden’s leading advertisers and publishers in one company. It gives us even better opportunities to keep investing in technology, expertise and new advertising solutions that create greater value for our clients,” says Patrik Sandberg, CEO of VO2.
The merger took effect on 1 January 2026.
For more information
Patrik Sandberg, CEO, VO2 Cap Holding AB (publ)
Phone: +46 (0)70 262 80 47
Email: patrik.sandberg@vo2cap.se
Gustav Aspegren, CEO, LeeadsAdProfit AB
Phone: +46 (0)72 963 64 88
Email: gustav.aspegren@leeadsadprofit.com